: Case Study: How Supertails engaged its Instagram community on April Fool’s Day #IndiaNEWS #Case Studies This Case Study takes a look at how Supertails engaged with Pet Parents through their Instagram

Case Study: How Supertails engaged its Instagram community on April Fool’s Day #IndiaNEWS #Case Studies
This Case Study takes a look at how Supertails engaged with Pet Parents through their Instagram community on April Fools Day; the brands co-founder Varun Sadana roped in the startup entrepreneurs ecosystem through a LinkedIn post, creating intrigue around the campaign.

Instagram being the core community for Supertails, the case study shows how the brand engaged with pet parents on this platform. The brand pooled in startup entrepreneurs as a part of the campaign, to leverage buzz on LinkedIn.

Category Introduction

India has a pet population of 32Mn and is growing by 12% annually. Interestingly, the market is grossly underserved with an opportunity size of Bn, of which only 20% is organised. Moreover, while the US has 1 vet for 1500 pet households, India currently has 1 vet for 5000+ pet households. Supertails is tapping into this opportunity by creating a support system, where pet parents could come for the right products, healthcare services, training, and advice. While pet parenthood can be challenging, Supertails is building a community of pet parents and experts where caregiving is accessible and fruitful.

One of the biggest challenges right now in this industry is a lack of awareness and the lack of a trusted source of information, where a pet parent could find all the answers they need. This is what Supertails is solving for on their Instagram page.

Brand Introduction

Supertails is a platform that supports the pet parent community by providing a one-stop solution for their pet care needs. It connects pet parents with the right expertise, be it to discover products their pet may like, to find doctors, trainers, or online advice.

Supertails empowers pet parents in 3 ways:

With the largest assortment of pet supplies, over 150+ brands. With our cohesive community of vets, behavioral experts, pet buddies and pet lovers With content led thought leadership through our online channels

Summary

As part of their April Fools Day celebration, Supertails pulled a prank on itself, where they let a dog hack their brand’s Instagram, Website, WhatsApp, and SMS systems. To add to the hack, and tie business and social media together, the dog distributed free treats to people visiting their website on 1st April 2022. This dog, Crime Master Doggo, was a rendition of probably the most popular (and most loved) villain in Hindi Cinema, Crime Master Gogo.

View this post on Instagram A post shared by Supertails. com (@supertails. official)

Problem Statement/Objective

The primary purpose of the activity was engagement. As a part of their social media strategy, Supertails posts daily petcare content on their page.