: For those who want to become influencers, a word of caution about the creator economy #IndiaNEWS A 2019 poll found that children would rather be YouTubers than astronauts. It made headlines and led

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For those who want to become influencers, a word of caution about the creator economy #IndiaNEWS
A 2019 poll found that children would rather be YouTubers than astronauts. It made headlines and led to plenty of grumbling about “kids these days�. But it is not surprising that young people – up to 13 lakh in the United Kingdom – want to make their income by creating social media content.The global influencer market was estimated to be worth .8 billion in 2021. Individual influencers such as Zoella and Deliciously Ella are worth around £4.7 million and £2.5 million, respectively. Some 3,00,000 people aged 18 years-26 years are already using content creation as their sole income source.The lifestyles we see advertised on social media are enticing, but is influencing a viable career path? Underneath the glossy exterior lies precarious income, pay inequality based on sex, race and disability and mental health issues. In my research with travel influencers and content creators, I have observed these impacts, which young people hoping to become influencers should be aware of.Successful influencers will be the first to claim that anyone can make it in the industry. Love Island contestant-turned-influencer Molly Mae Hague was criticised for saying that everyone “has the same 24 hours in a day� because in reality, few people “make it� financially as influencers.Social media economy expert Brooke Erin Duffy researches the careers of fashion bloggers, beauty...Read more

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