: Asia Cup 2022: The India vs Pakistan cricket rivalry lives up to the billing, not once but twice #IndiaNEWS In the recent years, cricket broadcasters have appeared to be spending their creative resources

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Asia Cup 2022: The India vs Pakistan cricket rivalry lives up to the billing, not once but twice #IndiaNEWS
In the recent years, cricket broadcasters have appeared to be spending their creative resources trying to hype the India vs Pakistan rivalry in absurd ways. That there exists a serious geopolitical conflict between the two countries is no news but the broadcasters would really have to go out of their way to advertise the sporting rivalry between the two countries. We were repeatedly told it is hashtag Greatest Rivalry, but the matches themselves hardly matched that hype.The limited overs’ head to head tally, especially at the ICC Men’s ODI World Cup, was always in favour of India and so the firecrackers, breaking television sets in the mauka mauka campaigns were all built around that. But with back-to-back thrilling contests that saw matches go down to the last over between the two sides at the ongoing Asia Cup, the broadcasters will – hopefully – have to struggle a little less for the substance in their promotions for these contests and maybe, the way the two sides play the sport alone will be the driving factor for them. We have waited so long for a good cricketing contest between these two fiercely proud cricketing nations, and now two have come along in quick succession.While India defeated Pakistan by 5 wickets...Read more

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