: Agency Feature: Digital Kong #IndiaNEWS Who are we? Digital Kong provides a 360-degree approach to marketing. The team’s expertise ranges from hospitality, e-commerce, consumer tech, entertainment,

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Agency Feature: Digital Kong #IndiaNEWS
Who are we?



Digital Kong provides a 360-degree approach to marketing. The team’s expertise ranges from hospitality, e-commerce, consumer tech, entertainment, travel, and lifestyle. We are a team of young professionals backed with technology and have our eyes on the latest social trends & business practices.



What we do?



Digital Kong believes in crafting solutions for everything digital. Our services span across all spheres of the digital ecosystem.



Digital marketing and strategySocial media managementPerformance marketingSearch Engine OptimisationCatalog and creative product shootBrand ConsultingMarketing GraphicsWebsite managementEmail marketingPR and influencer marketing



Why we do it?



Our expertise lies in different sectors and we integrate them with our collective drive to work on empowering brands digitally. Each team member comes with an entrepreneurial mindset for their own verticals. Our secondary purpose includes empowering small businesses by helping them to integrate their offline business with the online ecosystem.



Our agility and focus have driven us to learn and experiment extensively throughout the past year and be inclusive in all that we practice.



How we evolve?



What started as a one-on-one service to a brand quickly evolved to a team of 12 which catered to 100% of the brands digital requirements in one year (From social media marketing and performance marketing to Public relations and catalog shoot). We believe adding at least 3 more completely different services in one year happened because we keep evolution at the core of our system. Standing true to our purpose to offer integrated marketing solutions we move with the time and adopt new channels and digital-led strategies each day.



Social responsibility in social media



Having a voice on social media comes with the important responsibility to use our voice and the medium ethically. Our responsibility, as Digital Kong, is not limited to marketing a brand. We create value with the content we put out information that is verifiable and unbiased in this day and age of clickbait marketing.



Need of the hour



Staying authentic and creative in the digital space has never been so important, with screen times shooting up across the world in the past year. We believe in creating effective, authentic, and responsible content on social media to stand out of the clutter.



With respect to technology, smart bidding is a brimming practice in digital marketing, which if adopted and assessed well for a business, can lead to great ROI. Additionally, we are also in a time where the world is catching up to the power of Artificial Intelligence as it is empowering businesses with effective solutions and is so easy to access.

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