: Pop culture is not an option: How the Bollywood angle worked for Cult.fit #IndiaNEWS #Campaign Feature Naresh Krishnaswamy, Growth & Marketing Head, cult. fit, and Girish Narayandass and Anuya
Pop culture is not an option: How the Bollywood angle worked for Cult.fit #IndiaNEWS #Campaign Feature
Naresh Krishnaswamy, Growth & Marketing Head, cult. fit, and Girish Narayandass and Anuya Jakatdar scriptwriters for the Fitness Is Not An Option Campaign take us behind the scenes into the proverbial boardroom as they share the story of the infamous pop culture campaign and the buzz it received
Last week Yash Raj Films (YRF) flagged one of the two ad films released by cult. fit citing copyright infringement. The commercial was a spoof of the iconic ‘Jaa Simran Jaa’ scene from the classic movie, Dilwale Dulhaniya Le Jayenge produced by YRF. The video was immediately taken down from social media adhering to the official intimation sent by the production house. However, it is now back online and seems to be the only thing that matters to the makers of the campaign ‘Fitness is not an option by cult. fit.
After the first TVC went on air, the brand dropped yet another inspired tale from Zindagi Na Milegi Dobara with a touch of ‘fitnesp&H ] ]HZ^و [[ H[ [[܋ H[Z[YY [][X]H ]] [Hۈ]X x& Y [ ] Y[YH]Z[[ ][]YܚH[ MH][ XZ]YH [و[[وT
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