: Homemaker Makes Guilt-Free Goodies From Oats Flax Seeds, Bags Tons of Orders #IndiaNEWS #Entrepreneurs The need to be productive and find meaningful ways to stay engaged was the reason Gouri’s

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Homemaker Makes Guilt-Free Goodies From Oats Flax Seeds, Bags Tons of Orders #IndiaNEWS #Entrepreneurs
The need to be productive and find meaningful ways to stay engaged was the reason Gouri’s Goodies came into being,� says Gouri Gupta, 50, founder of the brand that makes nutritious and ‘guilt-free’, healthy snacks.
Based out of Mumbai, Gouri identifies as being dyslexic and says that conventional education was always something that stuck out as a sore thumb for her. “My father’s passion for food has come to me in abundance and a lot of credit for that goes to my upbringing. My father would very often take us on these shopping jaunts and speak about what he was buying. Of everything I was exposed to growing up, food was something that stayed with me,� she tells The Better India.
She mentions here that being creatively occupied was of prime importance to her and she found working on creating food allowed her to express herself well. “In a sense, being dyslexic pushed me more towards exploring other talents, given that academics wasn’t an area I excelled in,� she says. Even as early as Class 6, Gouri recollects making her own sandwiches and experimenting with food. “I am a self-taught baker as well,� she adds.
‘My Inherent Love for Food’
Gouri Gupta
“My father’s insistence on eating the right kind of food coupled with my love for it was what led to Gouri’s Goodies. He always laid a lot of emphasis on eating fresh and seasonal food. In fact our diet always had so much colour thanks to all the fruits and vegetables we ate,� she says. While this was the case, it wasn’t until 2006 that Gouri felt ready to launch her own healthy snack brand.
One of the triggers for starting this was also her husband who, in 2000, had just finished a course on naturopathy. Gouri says, “I saw the kind of impact that mindful eating had on him. The best part was seeing how the food I cooked was enabling him to live a better life. That was an amazing feeling. �
The family adopted many practises of the naturopathy way of life and the need to make healthy food taste good became a high priority for Gouri.
“I knew that no matter how healthy or beneficial, if the food did not taste good, no one would eat it,� she says.
Arent you tempted to pick one right away?
This is when Gouri started experimenting – eating whole foods and clean food is what her motto became. “There was a phase when I had completely cut off sugar, cookies, pasta and other such food from our diet but realised along the way that the key to good health is maintaining a balance in what we eat and not necessarily cutting out any type of food,� she says. This understanding helped her in building the range of products at Gouri’s Goodies as well.

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