: Case Study: How Wakefit.co recorded a 64% increase in revenue during its awareness campaign #IndiaNEWS #Case Studies With its Meet Kumbhkaran awareness campaign, Wakefit. co established Kumbhkaran
Case Study: How Wakefit.co recorded a 64% increase in revenue during its awareness campaign #IndiaNEWS #Case Studies
With its Meet Kumbhkaran awareness campaign, Wakefit. co established Kumbhkaran as their brand mascot. The brand weaved in its social media efforts with mailers & ecommerce push to complete the purchase cycle.
This case study explores how Wakefit. co awareness campaign brought its Chief Sleep Officer, Kumbhkaran to life through a series of activations while engaging with the audience on LinkedIn, Facebook, Instagram, Twitter, and YouTube in a relevant manner.
Category Introduction
According to a report by RedSeer, India’s furniture and home solutions market is expected to touch billion GMV by 2026. The growth in the industry is fuelled by the fact that online shopping in India has become mainstream and spending per shopper has also doubled in the last five years and is adding about 20 million new product shoppers every year.
The total market for mattresses in India was around 18. 6 million units, with an estimated new demand for mattresses being MZ[[ۈ [] YX Tܛ[X XY [H[[ H [ [][ۋ[ܙX[]ؙ[ ؙ X[ [Y] و Y [ܙX[ Hو Y Xٜ[ Hؘ[ YX] ݙ H]H YX[Xx&ݙ[X] X]ܛۈ]HQԈوXݙH LIKH[X[܈H ]X[] HX] ۙH ؙ [HHXZ[]ؙHو] [Y] XX[ H [H Hۜ]و H [[ZXˈ[[ X[ۂZY] H X[[ݘ][ۋY ][ Y[YH ][ۜ[HXY[X M] [YH[]ؙ[Z][XH[X[[YK ]H [ۈ [[ܘ]^H Y[YH ][ۜ[[XK]H ܝ[ ] ][ H[ YYX] [Y[YX] XܜYܝX [[X[ۜ H[^ [Y [ YHYH ][ۜ X X Y H X[ H X [] Y YH XٙYH X[[ X [ [[ܙKH[HX[YX ] X [ZH]]
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